In anticipation of the launch of Skyfall in 2012, Heineken launched an interactive ‘Crack the Case’ campaign which ran in South Africa as well.
The campaign launched with a television advert and the experience began where the advert left off with an online video clip. Viewers were invited onto the train by Bond girl Bérénice Marlohe (Sévérine) and put viewers through their paces.
To enter the competition you had to sign up on Facebook and follow clues to source codes via real-time missions from around the country as well as in print, online and outdoor locations. Once you found all the codes you had a successful entry for the grand prize.
One of the highlights for the Bond collector was the limited edition, aluminium Heineken bottle. The bottle was branded with James Bond / Skyfall graphics and under UV lights showed up an image of Sévérine and the “Celebrating 50 years of 007” logo.